Before ING DIRECT grew into the country’s largest direct bank, I had this thing I used to do at dinner parties. I’d find a group of people and ask some general questions about banks. My favourite was, “if you could change one thing about your bank, what would it be?”
“Fees,” they’d say. “I’m paying too many fees to access my money.” No matter the dinner party, the answer stayed the same.
A lot has changed since we launched ING DIRECT in 1997. More people continue to use direct banking to save money and are increasingly taking advantage of the products that help them do it. Sadly though, too many Canadians are still getting charged to access their money, paying on average $185 a year in fees just to maintain a simple chequing account. Many Canadians pay well over $300!
Getting a bill to pay our bills doesn’t make sense. So seven months ago, ING DIRECT completed the development of a chequing account that had no fees for daily banking – one that actually pays interest as well. Something Canadians have never seen before.
I’m proud to say that today marks the official national launch of that chequing account – THRiVE Chequing – a daily no fee chequing account that actually pays interest. It gives Canadians a way to make payments, deposit, and withdraw or transfer money for free. It also gives clients access to over 2,400 free ABMs across the country. For years Canadians have been asking us to allow them to make ING DIRECT a bigger part of their daily lives – that day has arrived.
So, it’s an exciting day for a few reasons. Firstly, friends will no longer need to endure my banking questions at dinner parties any longer. But more importantly, Canadians now have a choice and will be able to have a chequing account that will help them save both their time and their money.
I’m positive that with the ING DIRECT THRiVE Chequing account, we are once again delivering on our promise of giving the power of saving to all Canadians and giving Canadians the kind of choice they deserve.